Upscaled Friendship

The practice of friendship jewelry is uplevelled for style and modernity

Implications - Friendship bracelets are typically associated with childhood bonding, however as social media becomes prevalent, so too does the desire to belong to a behavioral tribe regardless of age or taste. Sophisticated, upscale versions of friendship bracelets accommodate this need, while also acknowledging that even younger consumers have more refined tastes in the digital age.
SCORE: 7.3
This Year and Hot Top 4 Examples: 12,044 Total Clicks Apr 15 - Apr 16
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Consumer Insight Topics: Art & DesignFashionDesignJewelry
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SCORE: 6.9
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