The practice of friendship jewelry is uplevelled for style and modernity
Implications - Friendship bracelets are typically associated with childhood bonding, however as social media becomes prevalent, so too does the desire to belong to a behavioral tribe regardless of age or taste. Sophisticated, upscale versions of friendship bracelets accommodate this need, while also acknowledging that even younger consumers have more refined tastes in the digital age.
Workshop Question - What's a nostalgic activity your brand could modernize for today's consumer?
Trend Themes
1. Personalized Jewelry - The trend of personalized jewelry allows consumers to make their own statement with unique pieces of jewelry.
2. Tech-enabled Accessories - Accessories that involve technology like light-up jewelry and connected bracelets are becoming increasingly popular, especially among Gen Z consumers.
3. Sustainable Fashion - Consumers are becoming more eco-conscious and want to purchase products that align with their values, leading to an increase in sustainable fashion options like Flash Tattoos' Illia collection.
Industry Implications
1. Fashion & Jewelry Industry - The fashion and jewelry industry is constantly evolving to keep up with consumer trends, which create new opportunities for innovation.
2. Technology Industry - The technology industry is constantly finding ways to integrate technology into everyday objects, like jewelry and accessories.
3. Sustainability Industry - The sustainability industry is focused on promoting environmentally conscious products, and there is a growing market for sustainable fashion options.
4 Featured, 28 Examples:
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Date Range:
Apr 15 — Apr 16
Trending:
Hot
Consumer Insight Topics:
