Spectator Immersion

Brands design VR activations that put users in the shoes of pro athletes

Implications - As consumers search for more experiential ways to interact with their favorite sports brands, many of those brands are emerging with immersive virtual reality experiences that place users in the perspective of professional athletes. Such interactions are primarily emotional experiences for fans, helping to reinforce an innate sense of belonging to the community of the team at large. This progression highlights the opportunity for brands to activate and reaffirm relationships with individual consumers by enabling exclusive behind-the-scenes access.
SCORE: 4.9
Mild Top 6 Examples: 7,174 Total Clicks Jul 15 - May 16
Popularity
Activity
Freshness
DEMOGRAPHICS
VR-Powered Stadium Experiences - The Boston Red Sox VR Concept Transports Fans Behind the Scenes
SCORE: 7
Warm 1,114 Clicks Pub: May 17, 16
VR-Powered Stadium Experiences
The Boston Red Sox VR Concept Transports Fans Behind the Scenes
Boston Red Sox VR headsets were given to baseball fans at this year’s season opener event in an effort to make game day a more memorable and interactive experience. Stadium visitor were each... [More]
VR Cricket Experiences - 'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
SCORE: 3.9
Warm 2,977 Clicks Pub: Jul 9, 15
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
A joint project of Yorkshire Tea and the England and Wales Cricket Board, ‘A Proper Ball’ is a unique virtual reality experience designed for the avid cricket fan. Making use of the... [More]
Live Sports VR Apps - LikeLive VR Makes Watching the Game at Home a More Immersive Experience
SCORE: 4.6
Mild 1,595 Clicks Pub: Mar 17, 16
Live Sports VR Apps
LikeLive VR Makes Watching the Game at Home a More Immersive Experience
Watching a big sports game can be a truly unifying experience, and this live sports VR platform is hoping to bring more sports fans into the action. LikeLive VR is a virtual reality broadcasting app... [More]
Rugby Championship VR Events - The 'School of Rugby' Experience by Samsung is Back for Six Nations
SCORE: 4.9
Mild 1,003 Clicks Pub: Mar 10, 16
Rugby Championship VR Events
The 'School of Rugby' Experience by Samsung is Back for Six Nations
The ‘School of Rugby’ is a virtual reality experience from Samsung that will be returning ahead of the 2016 Six Nations Rugby Championship. The Samsung Six Nations experience will make... [More]
Virtual Golf Apps - The 'Dell Play Through' App Lets Users Play a Course Through the City of Austin
SCORE: 4.1
Untested 266 Clicks Pub: Mar 15, 16
Virtual Golf Apps
The 'Dell Play Through' App Lets Users Play a Course Through the City of Austin
Virtual golf simulators can be found everywhere from hotels and condo buildings to standalone facilities. But rather than having people travel to a specific location in order to play a completely... [More]
First-Person Soccer Videos - Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
SCORE: 3
Untested 219 Clicks Pub: Jul 29, 15
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
In order to celebrate the release of the new Hypervenom II shoe, Nike is making note of the occasion with one of the first interactive virtual reality videos on YouTube. The film dives into the &#... [More]
Quantcast