Magnum and Tesco Team Up for an Enticing Ice Cream Promotion

By: Laura McQuarrie - Jul 3, 2015
References: magnumicecream & marketingmagazine
Frozen desserts are one of those things that consumers will go out of their way to find in the summer, but a new ice cream promotion partnership between Tesco and Magnum is now making it easier for people to get their hands on a sweet, refreshing treat.

In-store beacons installed at Tesco's 270 retail locations are connected to give shoppers exclusive offers on Magnum ice cream snacks. Users of Magnum's MPulse app will receive special discounts and offers when they pass by a Tesco shop, enticing them inside with promises of flavors like the new Black and Pink varieties.

Although it doesn't take much for people to say yes to ice cream in the summer, this irresistible promotion could be applied to a number of other products and co-branded initiatives.