Full-Service Boutech

Small tech companies differentiate by offering more service than icon brands

Implications - Following in the footsteps of Uber, small tech companies are competing with larger brands by focusing more on the experience than the transaction. Brick and mortar stores, though relevant, are secondary to extra, interaction-based services with tech startups. This re-prioritization speaks directly to the increased consumer desire to be spoken to like a person, as opposed to a customer.
SCORE: 5.1
This Year and Mild Top 4 Examples: 5,205 Total Clicks Mar 15 - Apr 16
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Consumer Insight Topics: TechBusinessRetail
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