This Georg Jensen Damask Store Showcases the Brand's Product Range

By: Rebecca Byers - Feb 2, 2016
Located in Vejle, Denmark, this Georg Jensen Damask flagship boutique is part web-shop and part showroom. Designed by Form3 International Retail, customers are naturally guided through a series of rooms that see the brand's products staged in various settings.

The innovative retail concept from the Danish also has a sales room that includes access to the brand's web store, where customers can also purchase the products on display.

Georg Jensen Damask is a Danish textiles company that was founded in 1752 and that was designated Purveyor to Her Majesty the Queen of Denmark in 2002. The brand is known for collaborating with Danish designers as a means to showcasing their range of textiles. The Danish brand also has a store in London.