Subdued Tech

Big-ticket device shopping becomes less intimidating

Implications - Consumers' devices hold the key to their entire lives -- from their personal secrets to their banking information -- in the digital age, and so, purchasing technology is not to be taken lightly. To lessen the intimidation factor of such an important big-ticket purchase, tech retail is adopting a more approachable aesthetic to alleviate the anxiety that potentially accompanies tech shopping.
SCORE: 6.8
This Year and Warm Top 5 Examples: 14,770 Total Clicks Dec 14 - Apr 16
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Consumer Insight Topics: TechBusinessRetail
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