Performer Parallel

Artists leverage livestreaming to give fans at home a front row seat

Implications - Following the progression toward experience-driven brand interactions, musicians are moving to leverage livestreaming services that provide maximum possible exposure for concerts and marketing events alike. In addition to serving as a platform for presenting behind-the-scenes content and live performances, livestreaming is proving to be an innovative tool for creating interactive digital experiences for fans that are easily accessible and are able to service a wider number of individuals.
SCORE: 3.6
Untested Top 4 Examples: 1,376 Total Clicks May 15 - Apr 16
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Consumer Insight Topics: TechArt & DesignLive Arts
Album-Streaming Fashion Shows - Kanye West Used His Yeezy Season 3 Show to Debut His New Album
SCORE: 3.1
Mild 404 Clicks Pub: Feb 22, 16
Album-Streaming Fashion Shows
Kanye West Used His Yeezy Season 3 Show to Debut His New Album
Chicago rapper Kanye West unveiled his highly anticipated Yeezy Season 3 collection at Madison Square Garden on the first day of New York Fashion Week. Unlike the usual fashion show that provides a... [More]
Intimate Musician Videos - Spotify's Entertainment Marketing on Periscope Connects Fans & Music
SCORE: 4.2
Mild 497 Clicks Pub: May 22, 15
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
As a music streaming service, it’s fitting that Spotify was one of the first brands to join Periscope (an app for sharing live video content) for an entertainment marketing stunt. The brand&#... [More]
Live Concert-Streaming Apps - The Latest LiveList Feature Gives Fans a New Way to Stream Concerts
SCORE: 3.4
Untested 408 Clicks Pub: Mar 14, 16
Live Concert-Streaming Apps
The Latest LiveList Feature Gives Fans a New Way to Stream Concerts
Timed to coincide with SXSW, LiveList is launching a new feature that allows fans to experience live music in a whole new way. LiveList is an existing app that allows fans to stream concerts as they... [More]
Live Stream Album Releases - Singer Macklemore is Unveiling His Latest Album as a Concert on Amazon
SCORE: 2.4
Untested 67 Clicks Pub: Feb 26, 16
Live Stream Album Releases
Singer Macklemore is Unveiling His Latest Album as a Concert on Amazon
In honor of singer Macklemore’s newest album release, the artist is teaming up with Amazon to offer a live streamed concert for fans to enjoy. The concert allows fans around the world to... [More]
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