Artists leverage livestreaming to give fans at home a front row seat
Implications - Following the progression toward experience-driven brand interactions, musicians are moving to leverage livestreaming services that provide maximum possible exposure for concerts and marketing events alike. In addition to serving as a platform for presenting behind-the-scenes content and live performances, livestreaming is proving to be an innovative tool for creating interactive digital experiences for fans that are easily accessible and are able to service a wider number of individuals.
Workshop Question - Where can you give your consumers a behind-the scenes peak into your process in order to convey authenticity?
Trend Themes
1. Livestreaming Concerts & Events - Livestreaming technology is being utilized by musicians and brands to connect with fans, providing interactive and accessible digital experiences.
2. Live Concert-streaming Apps - New features are being introduced to live music streaming apps, offering fans more immersive and personalized ways to experience live concerts and festivals.
3. Rap Marathon Sessions & Record Breaking Stunts - Musicians and brands are using endurance feats and record-breaking stunts to draw attention and appeal to consumers eager for unconventional brand experiences.
Industry Implications
1. Entertainment & Music - Companies within the entertainment and music industry are utilizing new technology and marketing tactics to promote and connect with their audiences.
2. Technology & Mobile Apps - Technology companies are providing innovative platforms and features that enhance the way people experience and consume music and entertainment.
3. Marketing & Advertising - Brands are developing experiential and immersive marketing campaigns, utilizing music and entertainment to engage with their audiences in unique ways.
5 Featured, 45 Examples:
113,828 Total Clicks
Date Range:
May 15 — Oct 16
Trending:
Untested
Consumer Insight Topics:
