This Student Design Project Features Personified Bats

By: Laura McQuarrie - Published: Jul 22, 2013 • References: villa-dean & packagingoftheworld
This student design project by Jhade Villa Dean proposes packaging for bottles of Bacardi featuring bats. The project, entitled ‘Bacardi Social Circle’ has three bottles, each branded with a different bat that represents one of your friends.

Jhade chooses three personalities that guys can identify with: the ‘Wingman,’ illustrated by a pair of bat’s wings, the ‘Joker’ presented like a playing card and an open-mouthed bat that is screeching, aptly dubbed the ‘Loudmouth.’

The packaging plays up the concept of social drinking with a group of friends, but stays true to the top-notch presentation of a Bacardi product. The design of Jhade’s bottles is comical and easy to relate to—after all, everyone knows at least one person who is a "loudmouth." Stats for Bat-Centric Booze Branding Trending: Older & Average
Research: 2,672 clicks in 148 w
Interest: 1.9 minutes
Concept: Student Design Project
Related: 49 examples / 38 photos
Segment: Males, 12-35
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