Inclusive Expansion

Established brands test out gender-neutral concepts

Implications - As the gender-neutral movement continues to influence across industries, established retail brands are beginning to experiment with non-binary concepts of their own. Either incorporated into the product design itself or in the form of a retail strategy, gender-free concepts from storied brands prove that consumers are not only becoming critical of the origins and impact of every product they purchase, but also of the cultural significance of the narrative that product buys into.
SCORE: 8
This Year and V. Hot Top 6 Examples: 22,245 Total Clicks Jun 15 - Sep 16
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DEMOGRAPHICS
Gender Fluid Couture Campaigns - The Louis Vuitton Spring/Summer Campaign Lacks Gender Barriers
SCORE: 8
Viral 7,740 Clicks Pub: Jan 6, 16
Gender Fluid Couture Campaigns
The Louis Vuitton Spring/Summer Campaign Lacks Gender Barriers
The Louis Vuitton Spring/Summer 2016 womenswear campaign is unlike most couture campaigns that feature women’s clothing. Staring celebrity offspring Jaden Smith, this vibrant editorial... [More]
Gender-Neutral Kids Clothing - 'Muttonhead' Has Unveiled a New Line of Unisex Clothing for Children
SCORE: 7.5
V. Hot 6,903 Clicks Pub: Jun 8, 15
Gender-Neutral Kids Clothing
'Muttonhead' Has Unveiled a New Line of Unisex Clothing for Children
Canadian clothing retailer ‘Muttonhead’ has just released a new line of gender-neutral kids clothing called ‘Lil’ Mutt.’ The company is already well known for its high-... [More]
Subversive Fast Fashion Ads - The New H&M Ad Shows a Less Constricted Representation of Femininity
SCORE: 8.8
This Year and V. Hot 1,535 Clicks Pub: Sep 15, 16
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
Most girls and women are able to relate to feeling constrained by the often contradictory expectations placed on them and the new H&M ad for its Fall 2016 collection seeks to prevent taking that... [More]
Gender-Inclusive Fashion Shows - This Designer is Combining Its Menswear and Womenswear Shows
SCORE: 6.3
This Year and Hot 1,685 Clicks Pub: Apr 5, 16
Gender-Inclusive Fashion Shows
This Designer is Combining Its Menswear and Womenswear Shows
Gucci recently announced that it will be combining its menswear and womenswear shows into a single event. While Gucci is not the first to blur the lines between men’s and women’s clothing,... [More]
Gender-Neutral Footwear Retailers - Novesta's Unisex Sneaker Collection is Sporty and Comfortable
SCORE: 7.1
This Year and Hot 1,129 Clicks Pub: Apr 25, 16
Gender-Neutral Footwear Retailers
Novesta's Unisex Sneaker Collection is Sporty and Comfortable
Novesta is a unisex sneaker retailer from Slovakia that recently made its androgynous footwear collection available to North American audiences. With low and high top styles like ‘Star Master&#... [More]
Unisex Fast Fashion Lines - The Zara Ungendered Collection Offers Stylish Unisex Wears
SCORE: 6
This Year and Warm 3,253 Clicks Pub: Mar 7, 16
Unisex Fast Fashion Lines
The Zara Ungendered Collection Offers Stylish Unisex Wears
The recently announced Zara Ungendered collection is a stylish unisex range featuring a large mixture of casual wardrobe basics with no piece priced over $50. The innovative collection is likely the... [More]
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