Fortifying Comfort

A traditional breakfast staple skews toward health food

Implications - Hot cereals and porridge are typically associated with comfort and warmth, however, their grain base makes them the ideal candidate for the health movement. This combination of nostalgic comfort and healthy ingredients that predate the wellness wave make hot cereals the foodie's dream. This shows the value of inspecting old classics through a new lens to accelerate and reinvigorate their pre-existing potential.
SCORE: 4.3
This Year and Mild Top 5 Examples: 3,898 Total Clicks Mar 15 - Jul 16
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Consumer Insight Topics: LifestyleFood
Blended Cereal Shakes - The Plan-n Beverage Contains Nuts, Milk and Museli For Easy Consumption
SCORE: 5.9
This Year and Warm 1,194 Clicks Pub: Jul 6, 16
Blended Cereal Shakes
The Plan-n Beverage Contains Nuts, Milk and Museli For Easy Consumption
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SCORE: 3.1
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Cleansing Hot Cereals
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SCORE: 4.3
Mild 1,226 Clicks Pub: Apr 19, 16
Convenient Porridge Sachets
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SCORE: 4
Mild 279 Clicks Pub: Jan 19, 16
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SCORE: 1.8
Untested 102 Clicks Pub: Nov 29, 15
Chocolate Zucchini Oatmeal
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