Pairing Eccentricity

Food brands pair up to create unexpected food and flavor offerings

Implications - Realizing the need to constantly surprise and delight consumers, food and beverage brands are turning to creative collaborations to create intriguing product offerings. Mix-and-matching unexpected flavor profiles and food forms, brands are collaborating with others to not only create signature products, but also to add an element of intrigue and exclusivity to their goods.
SCORE: 5.1
This Year and Mild Top 4 Examples: 6,932 Total Clicks Jun 14 - Apr 16
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Consumer Insight Topics: LifestyleFood
Asian Donut Burgers - The Latest Mos Burger Comes with French Cruller and Chorizo Sausage
SCORE: 5.5
Warm 3,689 Clicks Pub: Jun 15, 14
Asian Donut Burgers
The Latest Mos Burger Comes with French Cruller and Chorizo Sausage
Japanese burger eatery Mos Burger is no stranger to creating outlandish food pairings in its burger meals. For a limited time, Mos Burger is offering customers the chance to try a decadent French... [More]
Pistachio-Flavored Coffees - The New Pistachio Iced Coffee from Dunkin' Donuts Boasts a Nutty Flavor
SCORE: 6
Warm 580 Clicks Pub: Mar 1, 16
Pistachio-Flavored Coffees
The New Pistachio Iced Coffee from Dunkin' Donuts Boasts a Nutty Flavor
Continuing its ongoing partnership with Baskin-Robbins, Dunkin Donuts has announced the release of its Pistachio Iced Coffee. With spring just around the corner, this new flavor provides a... [More]
Pasta-Infused Burgers - Lotteria's Neapolitan Spaghetti Burger Comes Pre-Loaded with Pasta
SCORE: 4.4
Mild 2,144 Clicks Pub: Sep 27, 14
Pasta-Infused Burgers
Lotteria's Neapolitan Spaghetti Burger Comes Pre-Loaded with Pasta
Whether it’s relish, ketchup or mustard, most people know what they like on their burger—but Lotteria’s ‘The Neapolitan’ burger also comes topped with spaghetti sauce and a... [More]
Cream Cheese Bacon Spreads - Philadelphia and Oscar Meyers Releases a Highly Anticipated New Flavor
SCORE: 1.1
Untested 519 Clicks Pub: Oct 21, 14
Cream Cheese Bacon Spreads
Philadelphia and Oscar Meyers Releases a Highly Anticipated New Flavor
The Philadelphia Cream Cheese Bacon flavor is something everyone will want to find in their stocking this Christmas season. Or perhaps a whole box of it under the tree, for that matter. A highly... [More]
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