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These Clorox Ads Bring Back the Child-Like Fun of Cooking

By: Laura McQuarrie - Published: • References: thecloroxcompany & adeevee
With meal-making comes messes, but this Clorox sponge advertisement proves that the fun doesn't have to be sucked out of cooking when it comes to the clean up afterwards. The three-part ad series shows typically greasy or oily food items like fish, hamburgers, fries and pizza being prepared with toys that are only shiny because they're made of plastic. Instead of being messy, the toys and the surfaces they rest on are totally squeaky clean.

The printed Clorox advertisements are complimented by a subtle tagline that reads "Never lose the fun of cooking" and it's a pretty clever way to show that cooking can be more like playtime instead of a chore for adults. The ads were created for Clorox by the DDB agency in Buenos Aires, Brazil. Stats for Playful Kitchen Cleanup Ads Trending: This Year & Buzzing
Traction: 1,300 clicks in 30 w
Interest: 1.7 minutes
Concept: Clorox
Related: 61 examples / 47 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: hi-tech ear cleaners, compact skivvies cleaners, and soother-like baby feeders.