The wellness wave ushers in an aesthetic inspired by nature
Implications - Therapeutic ambiance is rising in popularity, specifically in the mimicry of sounds, smells and lighting seen in nature. Accelerating this idea of naturalism as therapy, more brands in the design space -- particularly in lighting -- are going so far as to design pieces that not only feel naturalistic, but look it as well. This directly battles the minimalist wave, proving that consumers are prioritizing wellness above aesthetic in and outside of the home.
Workshop Question - What aspects of your business could you leverage this desire for more soothing, therapeutic solutions?
Trend Themes
1. Naturalistic Design - The trend towards designing spaces and products inspired by nature as a way to promote wellness and relaxation.
2. Therapeutic Lighting - Designing lighting fixtures that mimic the healing effects of natural light, including color and intensity.
3. Functional Art - Artistic pieces that are not only pleasing to the eye, but serve a functional purpose, such as lighting or air purification.
Industry Implications
1. Home Decor - A growing market for products that promote wellness and relaxation in the home.
2. Lighting Industry - An industry that is shifting towards creating more naturalistic and therapeutic lighting solutions.
3. Health and Wellness Industry - A growing focus on the importance of mental and emotional health is driving innovation in products and spaces designed to promote relaxation and wellbeing.
10 Featured, 88 Examples:
297,619 Total Clicks
Date Range:
Nov 15 — Sep 18
Trending:
Warm
Consumer Insight Topics:
