This Social Media Analytics Firm Focuses on Location for Insights

By: Alyson Wyers - Feb 27, 2016
References: getlocalmeasure & springwise
This social media analytics firm aggregates geo-tagged data to offer companies insight on local user engagement. Based in Australia, Local Measure focuses on local customer intelligence but has offices globally in Sydney, Singapore, Miami, Manila and London. Their digital platform shows what is happening locally in real-time, giving businesses a more comprehensive knowledge of how to engage with audiences "at their physical venues in the digital realm."

The Local Measure dashboard lets brands view a specific place with map coordinates and see all the public social media content generated within the area. Users can filter results further using geo-tags and hashtags among other advanced search functions. This includes only seeing content from influencers with a specified number of followers.