Democratized Milestone

Big-ticket items become a part of sharing culture

Implications - The share economy has permeated everything from temporary transportation to travel and accommodations, recently working its way into big-ticket items. This convergence of traditional milestones -- such as car or home ownership -- with modern values speaks to the mainstream Millennial who is more inclined to traditional values, but is open to new forms of "ownership."
SCORE: 3.3
Untested Top 4 Examples: 2,679 Total Clicks Jan 16 - May 16
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Consumer Insight Topics: Autos
Online Apartment Rental Platforms - This Website Facilitates Group Apartment Rentals Online
SCORE: 3.5
Untested 1,207 Clicks Pub: Jan 28, 16
Online Apartment Rental Platforms
This Website Facilitates Group Apartment Rentals Online
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P2P Car Insurance - Guevara Lets Groups Share Insurance in Order to Keep Claims Low
SCORE: 4.3
Untested 554 Clicks Pub: Mar 11, 16
P2P Car Insurance
Guevara Lets Groups Share Insurance in Order to Keep Claims Low
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Group Wedding Pop-Ups - POPBliss Takes the Pressure Out of Planning a Wedding for New Yorkers
SCORE: 2.9
Untested 469 Clicks Pub: Jan 20, 16
Group Wedding Pop-Ups
POPBliss Takes the Pressure Out of Planning a Wedding for New Yorkers
The idea of weddings continues to drastically change with the introduction of POPBliss, a group wedding event to be held in New York City between March 30 and 31. It’s a pop-up that will see... [More]
Car Lease-Sharing Schemes - Ford Credit Link Has a Group Car Share Program That's App-Enabled
SCORE: 1.7
Untested 449 Clicks Pub: Mar 23, 16
Car Lease-Sharing Schemes
Ford Credit Link Has a Group Car Share Program That's App-Enabled
This car share scheme in Texas gives multiple people access to the same Ford vehicle. Essentially a timeshare, but for a car, this offering from Ford Credit Link enables people to share the cost and... [More]
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