Fast Casual Hospitality

Hotel brands buck complex structure with youthful diffusion brands

Implications - As Millennial travel habits continue to redefine the industry, many established hotel chains are launching diffusion brands that offer simple, streamlined experiences at lower price points. A progression that was first felt in the fast food industry, this shift is related to the cost-consciousness of younger travelers, as well as the push for transparency from brands in the form of product and fare structures that are more easily understood.
SCORE: 4.7
This Year and Mild Top 4 Examples: 2,435 Total Clicks Jan 16 - May 16
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Consumer Insight Topics: WorldHip Hotels
Millennial Hotel Concepts - Marriot International's New Moxy Hotels Brand Image Targets Millennials
SCORE: 6.1
This Year and Warm 632 Clicks Pub: Mar 8, 16
Millennial Hotel Concepts
Marriot International's New Moxy Hotels Brand Image Targets Millennials
Marriot International’s new image for its Moxy Hotels lifestyle brand targets Millennials with an appreciation for luxury and convenience. While lavish hotels are typically associated with... [More]
Bare-Bones Hotel Brands - This Midscale Hotel Chain is Designed for Budget Travelers
SCORE: 5
This Year and Mild 893 Clicks Pub: Jan 26, 16
Bare-Bones Hotel Brands
This Midscale Hotel Chain is Designed for Budget Travelers
Hilton is launching a midscale hotel brand that is specially designed for budget travelers. With more and more young consumers prioritizing travel, the affordable hotel chain provides a new option... [More]
Soft Brand Hotel Chains - Hyatt Hotels' The Unbound Collection is Geared to Social Media Consumers
SCORE: 3.8
This Year and Mild 304 Clicks Pub: Mar 3, 16
Soft Brand Hotel Chains
Hyatt Hotels' The Unbound Collection is Geared to Social Media Consumers
World-famous accommodations brand Hyatt Hotels is offering a new soft brand line of hotels geared towards social media consumers looking to experience unique design, luxury stay and a realistic... [More]
Minimalist Millennial Hotels - Hilton's Tru Brand Rental Rooms Opt for a Bare Necessity Aesthetic
SCORE: 3
This Year and Untested 606 Clicks Pub: Mar 7, 16
Minimalist Millennial Hotels
Hilton's Tru Brand Rental Rooms Opt for a Bare Necessity Aesthetic
Hotel chain Hilton is offering young consumers a series of millennial hotel room rentals that are geared towards generations seeking simplicity and minimalism in design and accommodations, with a... [More]
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