Theatrical ATM

Banks delight consumers with over-the-top, themed ATMs

Implications - As traditional banks look to get consumers into physical branches, many are emerging with playful stunts that involve theatrically decorated ATMs. In addition to serving as opportunities to highlight coinciding campaigns or product launches, this pattern demonstrates the need for more conventional brands to surprise consumers with unexpected moments of play.
SCORE: 5.8
This Year and Warm Top 4 Examples: 3,730 Total Clicks Feb 15 - May 16
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Gingerbread House Bank Pop-Ups - This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
SCORE: 6.5
Hot 1,858 Clicks Pub: Dec 21, 15
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
This year, PNC Bank decided to celebrate the holidays by doing something that had never before been done by creating a working gingerbread bank branch. In Philadelphia over the weekend of December... [More]
Steampunk-Style ATMs - CIB Bank's 'Bankomat' is a Cash Machine Inspired by the 1800s
SCORE: 6.7
This Year and Warm 738 Clicks Pub: Apr 30, 16
Steampunk-Style ATMs
CIB Bank's 'Bankomat' is a Cash Machine Inspired by the 1800s
In order to celebrate the 120th anniversary of Budapest’s Grand Boulevard neighborhood, CIB Bank stepped up to create a cash machine that looked as if it was centuries old. The antique-... [More]
Basketball-Inspired ATMs - This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
SCORE: 6.3
Warm 625 Clicks Pub: Feb 11, 16
Basketball-Inspired ATMs
This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
This BMO bank machine, which reaches 10 feet in height was created in honor of this year’s annual NBA All-Star game. While the height of the BMO bank machine makes it impossible to withdraw... [More]
Educational Candy ATMs - The Sberbank Candy ATM Entertains Children While Parents Bank
SCORE: 2.2
Untested 509 Clicks Pub: Feb 20, 15
Educational Candy ATMs
The Sberbank Candy ATM Entertains Children While Parents Bank
The Sberbank Candy ATM is a campaign targeting parents that will see educational video games set up in branches to entertain youngsters while their parents bank. The Sberbank Candy ATM is operated... [More]
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