Fare Freebie

Brands offer cost-free menu items to intrigue and delight consumers

Implications - In an attempt to draw in new consumers, food and beverage companies offer flavorful giveaways as a means to reach a broader audience. By providing consumers with cost-free snacks and drinks, brands are able to showcase their products and build a more diverse following. This creates a more authentic, humanized brand perception, which is especially relevant to consumers in the social media age.
SCORE: 5.3
This Year and Mild Top 6 Examples: 2,684 Total Clicks Oct 15 - Sep 16
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Consumer Insight Topics: LifestyleFood
Coffee Pairing Promotions - Krispy Kreme is Celebrating National Coffee Day 2016 with Free Food
SCORE: 7.5
This Year and Warm 865 Clicks Pub: Sep 29, 16
Coffee Pairing Promotions
Krispy Kreme is Celebrating National Coffee Day 2016 with Free Food
In honor of National Coffee Day 2016, Krispy Kreme is launching a special giveaway. Not only will customers receive their morning cup of joe on the house, but they will also receive a free donut for... [More]
Tasty Mother's Day Giveaways - This Wienerschnitzel Promotion Rewards Moms with a Free Meal
SCORE: 5.2
This Year and Mild 612 Clicks Pub: May 2, 16
Tasty Mother's Day Giveaways
This Wienerschnitzel Promotion Rewards Moms with a Free Meal
In honor of Mother’s Day, Wienerschnitzel is running a promotion that rewards moms with a free meal. While many restaurants are offering special discounts on Mother’s Day, this fast food... [More]
Food Truck Pumpkin Giveaways - This Healthy Food Truck is Giving Out Free Pumpkin Pie Quest Bars
SCORE: 4.8
Mild 742 Clicks Pub: Oct 9, 15
Food Truck Pumpkin Giveaways
This Healthy Food Truck is Giving Out Free Pumpkin Pie Quest Bars
This clever marketing tactic for the Quest Nutrition company is using a healthy food truck pop-up event to distribute free ‘Pumpkin Pie Quest Bars.’ This seasonally delightful stunt is... [More]
Appreciative Cinnamon Bun Giveaways - This Cinnabon Promotion Celebrates National Nurses Week
SCORE: 4.1
This Year and Mild 253 Clicks Pub: May 2, 16
Appreciative Cinnamon Bun Giveaways
This Cinnabon Promotion Celebrates National Nurses Week
In honor of National Nurses Week, Cinnabon is giving away free treats to those who work in the healthcare industry. Nursing is a stressful occupation, meaning those who are employed in the... [More]
Unlimited Ice Cream Giveaways - This Chain is Giving Away Free Scoops of Its Most Popular Flavors
SCORE: 2.6
This Year and Untested 138 Clicks Pub: Mar 17, 16
Unlimited Ice Cream Giveaways
This Chain is Giving Away Free Scoops of Its Most Popular Flavors
On April 12th, Ben & Jerry’s will be giving away free scoops of ice cream as part of its annual Free Cone Day promotion. With temperatures slowly rising, this promotion offers the perfect... [More]
Celebratory Grilled Cheese Giveaways - This Event Marks National Grilled Cheese Sandwich Day
SCORE: 3.3
This Year and Untested 74 Clicks Pub: Apr 12, 16
Celebratory Grilled Cheese Giveaways
This Event Marks National Grilled Cheese Sandwich Day
On April 12th, popular Nashville food truck ‘The Grilled Cheeserie’ will be hosting an event that honors National Grilled Cheese Sandwich Day. Not only will fans be able to get their... [More]
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