Enlightened Rebellion

Youth culture takes a stand against conventional stereotypes

Implications - With access to an entire world of education at their fingertips, Millennials and Gen Z are becoming increasingly educated on causes that matter to them. Not afraid to show support for what they believe in, they respect brands that allow them to unabashedly express their opinions in a way that is tangible, such as through fashion. This speaks, not only to the individuality of the youth generation, but to their desire to act as advocates -- as opposed to simple supporters -- of a cause.
SCORE: 7.2
Hot Top 6 Examples: 37,351 Total Clicks Jul 15 - May 16
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DEMOGRAPHICS
Consumer Insight Topics: FashionShoes
Gender-Neutral Fast Fashion - The Ungendered Line from Zara Can Be Worn by Anyone
SCORE: 8.2
Viral 7,914 Clicks Pub: Mar 7, 16
Gender-Neutral Fast Fashion
The Ungendered Line from Zara Can Be Worn by Anyone
Zara recently added an ungendered line to its website in an effort to move away from restrictive clothing categories. While the lines between men and women’s fashion have become increasingly... [More]
Gender-Blurring Fashion Ads - Acne Casts Its Art Director's Pre-Teen Son in This Womenswear Campaign
SCORE: 7.3
V. Hot 14,777 Clicks Pub: Sep 3, 15
Gender-Blurring Fashion Ads
Acne Casts Its Art Director's Pre-Teen Son in This Womenswear Campaign
While Acne’s fall fashion line is not a gender-neutral collection, its ad campaign is gender-blurring as it features a 12 year old boy in women’s clothing. The model is the son of Acne&#... [More]
Contemporary Disney Princesses - These Casual Disney Princesses Look Like Modern Day Teenagers
SCORE: 6.8
V. Hot 7,047 Clicks Pub: Jul 22, 15
Contemporary Disney Princesses
These Casual Disney Princesses Look Like Modern Day Teenagers
Design student Bev Johnson draws casual Disney princesses that look and dress like modern day teenagers. While the iconic Disney princesses have been rendered in many different forms, Johnson’... [More]
Teen Activist Editorials - Teen Vogue's 'The Global Issue' Edition Features Willow Smith
SCORE: 7.3
V. Hot 2,618 Clicks Pub: Apr 13, 16
Teen Activist Editorials
Teen Vogue's 'The Global Issue' Edition Features Willow Smith
Teen style icon and activist Willow Smith fronts The Global Issue of Teen Vogue. The magazine’s May 2016 installment does not only spotlight the unique personal style of Will and Jada’s... [More]
Feminist Slogan Caps - Stay Cute's Fight Like a Girl Baseball Cap Promotes Female Empowerment
SCORE: 7.2
Hot 3,703 Clicks Pub: Feb 26, 16
Feminist Slogan Caps
Stay Cute's Fight Like a Girl Baseball Cap Promotes Female Empowerment
While the phrase ‘fight like a girl’ has had negative connotations in the past, streetwear brand Stay Cute is turning the phrase into a feminist slogan. Its latest baseball cap can be... [More]
Anti-Smoking Sneaker Campaigns - These Vans Sneakers are Decorated with Cool Alternatives to Smoking
SCORE: 4.1
Mild 1,292 Clicks Pub: Sep 21, 15
Anti-Smoking Sneaker Campaigns
These Vans Sneakers are Decorated with Cool Alternatives to Smoking
Because all the cool kids are doing it, Vans has collaborated with anti-smoking tobacco prevention campaign ‘truth’ in an effort to help curb youth smoking. Calling their collaboration &#... [More]
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