Oreo's WONDERFILLED Campaign Brought Colorful Slides to London

By: Rebecca Byers - Oct 10, 2015
References: eventmagazine & mirror
Part of the larger WONDERFILLED campaign by Oreo, a series of rainbow-colored slides are making their way across the United Kingdom to the delight of commuters. The colorful promotional event helped to launch the brand's new Golden Oreo, which features non-chocolate cookies and the same filling.

Installed at busy London train stations, the slide was for adults-only and boasted a giant cookie for an entrance. The captivating commuter-targeted event aimed to capitalize on research from the Manchester Evening News that suggests up to 76-percent of adults who say they wish they could "slide their whole way to work" each morining.

The WONDERFILLED rainbow-colored slide is now making its way around the United Kingdom due to its massive success in London.