This Kayak Pop-Up Transported People to Miami Via VR

By: Rebecca Byers - Jan 20, 2016
References: eventmagazine
Held on Blue Monday, the day science has determined to be the "saddest" day of the year, this intriguing VR event for travel booking platform Kayak transported individuals from London to Miami in a flash.

The immersive pop-up invited passersby to take a seat in a beach chair, put their toes in the sand and enjoy a taste of the sights and sounds of Miami Beach. Located within London's Gallery Different on Percy Street, the unique brand activation aimed to capitalize on the emphasis around Blue Monday by providing a momentary escape from the dull winter weather and short sunlight hours.

The Kayak VR event is unique based on its incorporation of external multi-sensory stimulation in the form of sound and touch.