Engrossed Libation

Alcohol brands increase millennial influence with memorable interactions

Implications - Well aware that millennials are constantly on the lookout for the next best thing, alcohol brands are increasing their influence among this demographic by creating fully immersive moments that make long-lasting impressions. Temporary activations offering hands-on experiences and one-of-a-kind product interactions not only capitalize on the younger consumer's fear of missing out, but also allow brands to carefully curate an environment that gets their unique messaging across in an engaging way.
SCORE: 7.1
Hot Top 6 Examples: 42,711 Total Clicks Aug 15 - May 16
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DEMOGRAPHICS
Touchscreen Sampling Bars - Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
SCORE: 7.3
V. Hot 17,422 Clicks Pub: Aug 13, 15
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
At the Heinemann Duty Free shops in the Frankfurt Airport, Beam Suntory created an exciting and interactive bourbon tasting station. The multi-sensory station promotes the brand’s super-... [More]
Experiential Beer Lounges - The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
SCORE: 7.5
V. Hot 10,435 Clicks Pub: Mar 17, 16
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
The Budweiser Beer Garage was a creative activation hosted by Anheuser-Busch at South by Southwest 2016. The interactive lounge served as a space in which SXSW attendees could explore various... [More]
Slow-Mo Brewery Photobooths - Asahi Beer Held an Immersive Event at This Shoreditch Brewery
SCORE: 6.4
Hot 9,697 Clicks Pub: Mar 7, 16
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
Japanese lager brand Asahi recently threw an event at a Shoreditch brewery that featured live music and plenty of interactive experiences. The immersive event hosted at the Old Truman Brewery in... [More]
Gold-Painted Pubs - John Smith's Golden Ale Inspires the Creation of a Pop-Up Golden Pub
SCORE: 7
Hot 1,438 Clicks Pub: Apr 29, 16
Gold-Painted Pubs
John Smith's Golden Ale Inspires the Creation of a Pop-Up Golden Pub
To properly kick off the launch of its new Golden Ale, John Smith launched a one-of-a-kind golden pub pop-up in Mayfair. The John Smith’s Golden Tanning Pub included traditional elements of a... [More]
Immersive Tequila Experiences - The Art of Patrón Event Series Celebrates The Brand's Vision
SCORE: 6.6
Warm 2,840 Clicks Pub: Apr 7, 16
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
The Art of Patrón is the premium tequila brand’s unique event series that toured US cities last year. Hosting events in the heart of Miami, Los Angeles and New York, the brand chronicled its... [More]
Customizable Drink Bars - Schweppes' 'Mix Your Way' Experience Helps People Mix Their Dream Drink
SCORE: 6.7
Warm 879 Clicks Pub: May 17, 16
Customizable Drink Bars
Schweppes' 'Mix Your Way' Experience Helps People Mix Their Dream Drink
This summer and early autumn, Schweppes will be showing up at music and lifestyle festivals with an experience called ‘Mix Your Way.’ Schweppes is hoping that consumers will be able to... [More]
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