The safe and boring version of these Schweppes 'Make a Cocktail' ads would picture a bottle of Schweppes and a bottle of some generic liquor being poured together into an empty glass. While this may be the scenario that the company encourages of its consumers, the simple act of mixing drinks is much more interesting when it's made into a story.
ACW Grey advertising of Tel Aviv, Israel, is responsible for this pair of lighthearted prints. Both employ digital illustration to render bottled beverages as animated characters, with each assuming either male or female qualities. The first of the Schweppes 'Make a Cocktail' ads pictures a burly bottle of whiskey fixing a car as a flirty ginger ale enters and swoons at the sight. "Things are about to get interesting," when a rock star tonic water approaches an enamored gin flight attendant. Magic will surely happen should they mix.
Stats for Coquettish Beverage Campaigns
Trending: Older & Mild
Research: 1,357 clicks in 225 w
Interest: 2 minutes
Concept: Schweppes Make A Cocktail Ads
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: visually stimulating advertising, imaginative plaything prints, and playful landmark prints.
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