Tequila CAZADORES is Hosting an 'Unscripted' Summer Travel Contest

By: Laura McQuarrie - Jul 2, 2015
References: remezcla & virtual-strategy
In comparison to other alcohol products, tequila tends to be one that inspires spontaneity, daring and adventureā€”so it's fitting that Tequila CAZADORES is hosting a summer travel contest that will appeal to those with a wild side.

The Tequila CAZADORES 'Live Summer Unscripted' travel sweepstakes plays up the thrill that comes with jumping head-first into an activity without any planning. The tequila brand teases that five unique activities have been organized, although these will be completely unexpected experiences that will not be revealed until the winners of the travel contest arrive in Mexico.

Since the details of the travel adventure are so sparse, this is a powerful way to tap into the Millennial fear of missing out on something epic.