Superstar

The Schweppes Campaign Features Artistic Grayscale Photography

By: Meghan Young - Published: Nov 30, 2012 • References: mknorway and ibelieveinadv
The Schweppes campaign takes to the water to show just how much people will revel in the brand's refreshing, thirst-quenching drink. Appropriately bubbly, the images could have taken a more lighthearted approach, but the artistic black and white shots in the Schweppes campaign are in line with the sophisticated image this brand has maintained over the years.

Conceived and executed by MK, an ad agency based in Oslo, Norway, the Schweppes campaign revolves around the words 'boost,' 'dream' and 'love' to describe the relationship between the drinker and the taste of the drink. These words are visualized through the dance-like movements of the model submerged underwater.

The Schweppes campaign was art directed by Doffen Trellevik, Ole Færøvik and Armando Zuniga with creative direction by Armando Zuniga and photography by Adam Taylor.