The Oreo Wonder Vault is a new promotion from the Mr. Christie's snack brand that recently launched in New York City. The immersive activation is located within a vibrant blue-hued garage door located on 18th Street between 7th and 8th Avenues. The playful installation was conceived as a means for launching the new Brownie Batter Oreo cookie. The blue garage door has a giant Oreo cookie on it, and reads "Open Here." Once the Oreo Wonder Vault has been opened, visitors are asked to pull the lever, and a small box is given to them containing the new flavor.
Unfortunately for interested parties, it seems that the mysterious Oreo Wonder Vault has already dispensed all of the free cookie samples it had to offer. Although, Oreo fans will be able to purchase the new Brownie Batter Oreo flavor in stores beginning February 8.
Mysterious Urban Cookie Vaults
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Customizable Cookie Packaging
In-Store Immersion Pods
Oversized Billiards Promotions
Filled Cupcake Cookies
Rainbow-Colored Commuter Slides