Famed photographer David Lachapelle has brought his vibrantly imaginative photography skills to Nestle for their Special T ad campaign. As colorfully surreal as his Schweppes campaign that starred the stunning Uma Thurman, these series of Special T prints are full of childlike wonder.
Through the Special T ad campaign, Lachapelle brings to life different cultures in order to portray three different countries: India, Japan and China. It is these three countries that have inspired the new Special T tea flavors featured in the ad campaign.
The Special T ad campaign explores the idea that these fantastical flavors will burst onto taste buds with enthusiasm, inducing fun and fanciful fervor to the drinker.
Stats for Surreal Cultural Campaigns
Trending: Older & Average
Research: 7,495 clicks in 232 w
Interest: 4 minutes
Concept: Special T
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
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