Anecdotal Brew

Craft brewers aim to entice Millennials with narrative branding

Implications - Craft beer producers are opting to use narrative branding concepts as a means of connecting with Millennials, who are looking to form an intimate connection with the brands they purchase from. In addition to highlighting the role of story-driven branding in connecting with Millennial consumers, this demonstrates the emotive power of design in communicating a product's origins in a manner that consumers are able to connect with on a meaningful level.
SCORE: 5.2
This Year and Warm Top 6 Examples: 8,746 Total Clicks Jul 15 - May 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Storytelling Beer Labels - The Art on These Beer Bottles Reveal Stories Told by 20 Artists
SCORE: 6
Hot 1,665 Clicks Pub: Aug 26, 15
Storytelling Beer Labels
The Art on These Beer Bottles Reveal Stories Told by 20 Artists
Trinity Brand Group and Blue Moon Brewing Company created a beer-branding competition that encouraged artists to design labels for the beer, which are supposed to reveal stories through images.... [More]
Anthropomorphic Beer Logos - These Beer Bottle Labels Feature Quirky Humanized Animals
SCORE: 4.7
Warm 4,665 Clicks Pub: Aug 24, 15
Anthropomorphic Beer Logos
These Beer Bottle Labels Feature Quirky Humanized Animals
CUBA Creative Branding Studio designed these humanized animal logos for the Heartly Craft Brewery. This brewery produces packages of six different beers, so each beer was given a unique animal logo.... [More]
Nordic-Inspired Kiwi Brews - The Nordic Kiwi Brewers Was Created by Several New Zealanders in Sweden
SCORE: 4.9
Warm 903 Clicks Pub: Sep 22, 15
Nordic-Inspired Kiwi Brews
The Nordic Kiwi Brewers Was Created by Several New Zealanders in Sweden
The Nordic Kiwi Brewers (NKB) was founded by Kerryn and Craig, two New Zealanders (or “Kiwis”) who moved to Sweden. Launched in 2014, the Nordic Kiwi Brewers now boasts a lineup of five... [More]
Viking-Branded Beers - These Icelandic Brews Feature a Modern Viking with Sunglasses
SCORE: 4.1
Warm 587 Clicks Pub: Aug 31, 15
Viking-Branded Beers
These Icelandic Brews Feature a Modern Viking with Sunglasses
Auston Design Group created these unique beer can labels for Einstök Arctic Berry Ale which features the mascot of a modern viking. This cleverly branded beer uses a modern viking to represent... [More]
Storytelling Beer Branding - Roots Rum Beer Embraces a Vintage Design to Celebrate Its History
SCORE: 5
This Year and Mild 520 Clicks Pub: May 9, 16
Storytelling Beer Branding
Roots Rum Beer Embraces a Vintage Design to Celebrate Its History
Roots Rum Beer prides itself as providing one of the highest quality rum beer on the market. Yet this pride goes beyond the product itself and into the history of liquor company. This history is... [More]
Nursery Rhyme Beer Branding - The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots
SCORE: 2.7
Mild 406 Clicks Pub: Jul 1, 15
Nursery Rhyme Beer Branding
The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots
Barcelona Beer Company incorporates the childhood nursery rhyme of the Three Little Pigs into its beer labels with a grown-up version of the piglet trio. Artist Jordi Andreu from Doodletown Designs... [More]
Quantcast