Bold City Beer Packaging Has Animated Faces Behind it

By: Amelia Roblin - Published: Nov 20, 2013 • References: kendrickkidd & thedieline
As wonderful as a product is, you can always infuse it with additional personality and appeal by means of a clever branding scheme. Bold City beer packaging utterly entices the consumer, even though he cannot taste, smell or see the alcoholic beverage inside.

Designer Kendrick Kidd worked diligently to create an image for the Bold City Brewery that would remain consistent with its existing one. An addition that you will notice is the incorporation of the colorful slanted stripes into the top and the bottom of the cans. This is meant to represent the markings on the warehouse loading dock, referencing the work that goes into the contents of Bold City beer packaging. The look is complete with punchy illustrated graphics that feature a killer whale, a dog and a manatee. Stats for Animalistic Booze Branding Trending: Older & Mild
Research: 448 clicks in 131 w
Interest: 0.5 minutes
Concept: Bold City Beer Packaging
Related: 88 examples / 68 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: stamped brew branding, see-through beer cans, and cracked flask branding.