Brand loyalty is still a very viable notion in our society but as niche tastes grow and consumers look to discover the next best thing first, things like craft beers take rise as an effective way to expand one's horizons. With this collection of craft beers, we're seeing a distinct move away from mass produced brews to ones that are produced on a more local basis to deliver exceptional results directly to the consumer.
As Millennial drinking culture begins to mature and those that consume search for something more in-line with their lifestyle, craft beers are helping to flood the market (literally and figuratively) with products that are tailored to the urban consumer with a penchant for niche goods.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 53%
Freshness 8%
