In all likelihood, the last time you saw the handled glass jug behind Brew York City branding was in a movie or an old television show. These big beer bottles are rarely discovered anywhere outside of historic bars and antique shops. As plenty of time has passed, CBX intelligently decided to bring them back, affording a renewed freshness to their look.
To complete Brew York City branding, just simple cursive white lettering outlines the name. This retro beer packaging strategy fits well with the theme of the growler bar. Patrons are served at the counter, choosing their preferred poisons and having their ale-colored jugs filled up for them. It's all very old world -- once more, modern because such methods were forgotten for a while.
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Research: 8,969 clicks in 127 w
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Concept: Brew York City Branding
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Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: plastic pint-like packaging, see-through beer cans, and bagged booze branding.
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