Given that the majority of beer bottles are manufactured to look a like, a brand really needs to set itself apart with a truly unique sticker. Around the World Beer Flight packaging does this with an immediately engaging visual identity that's reminiscent of old style baggage tags.
Solarium Creative applied the old kraft paper labels to the bottles, complete with beveled top corners and a hole for a string. Should this branding scheme be adopted for the market, the designer plans to wrap a bit of twine through the hole and around the neck of the bottle. What you will see is a vintage typographic layout that features the details about each brew within Around the World Beer Flight packaging. It's also most predominantly marked with the abbreviations for a few of the world's major airports.
Bag Tag Booze Branding
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