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Labels for Er Boqueron's Sea Water Beer Convey the Cool Refreshment of the Sea

By: Laura McQuarrie - Published: • References: erboqueron & packagingoftheworld
Er Boqueron is a sea water beer with a refreshing saltiness that captures the essence of drinking by the sea in each bottle. Since the beer is actually made with water from the Mediterranean Sea, the bottles developed for Er Boqueron by Isbert Design reflect the salty seaside.

Before you even open the bottle, you're made aware that there's something a little different about the beer inside. Although a lot of beer is branded to have a hearty comforting warmth to it, the labels for this brand of beer have a cool blue hue, complete with nautical imagery like fish and fish hooks, signifying the freshness of the catch. The unique beer packaging by Isbert Design was named the recipient of a Bronze Laus Award in 2014 in the packaging category. Stats for Salty Brew Branding Trending: This Quarter & Popular
Traction: 1,683 clicks in 21 w
Interest: 1.3 minutes
Concept: "sea Water Beer"
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: chill-revealing beer cans, ice block beer packaging, and cartoony wine bottles.