"Sechzisch Vierzisch takes the classic ‘Persching’ drink from Germany’s Rheinhessen region and turns it into a hip and lovingly crafted mixed wine beverage." The liquor features illustrated branding that boasts male and female characters. They are reminiscent of today's urban hipster youth and illustrate the generation's appreciation for artisan branding.
Sechzisch Vierzisch is a blend of 60% rosé wine and 40% orange soda. The mixture produces a peach-hued drink that is the inspiration behind its "Persching" name. This drink is served in a beer bottle, making it extra covetable for a younger brew enthusiast.
The brew's history is based on the legend of Henry, a winemaker and his clumsy wife Lotte who accidentally spills his wine, creating the concoction that is now Sechzisch Vierzisch.
Hipster-Faced Brew Branding
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