Together, Four Staropramen Lager Beer Can Designs Reveal a Bridge

By: Laura McQuarrie - Jun 3, 2014
References: staropramen & thedieline
These limited edition Staropramen Lager beer can designs prominently features the Carl's bridge and celebrate the history of Prague. The cans were designed by BBDO, based on the idea that every can is like a building block that can be part of constructing something even as big as the Carl's bridge in Prague. With four cans placed side by side, the full design that's wrapped around the beer can is fully displayed.

Despite the increased tension between the Ukraine and neighboring Russia as of late, these special lager can designs were launched in these two countries and Staropramen Lager has more plans for the future to launch the limited can designs in other European countries as well, including the UK and Sweden.