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The New Shackleton Beers Line is Inspired by Explorer Sir Ernest Shackleton

By: Farida Helmy - Published: • References: thegreatbritishbanjoblog & thecoolector
Get in the summer groove and get adventurous by opting for new beers like the latest range of Shackleton Beers instead of going for the same tried-and-tested comfort ales. Created by the same pioneering people behind the Shackleton Banjo, the new Shackleton Beers line is inspired by explorer and adventure pioneer Sir Ernest Shackleton—who went on an epic journey to the Antarctic in 1914 and is a symbol of polar exploration.

With the uber cool tagline of ‘Vital Mental Medicine,' this hand-crafted traditional beer brand is brewed using traditional ingredients and techniques. The beer comes in three different ale tastes: Centenary Bitter, Endurance Dark Bitter and The Boss Golden Pale Ale.

Not only is the beer delicious but it’s also branded to perfection using simplistic design and bright colors. Stats for Adventure-Branded Beer Trending: This Quarter & Warm
Traction: 329 clicks in 17 w
Interest: 0.5 minutes
Concept: Shackleton Beers
Related: 39 examples / 30 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: drinkware-inspired typography, cultured beer glasses, and botantical craft beers.