The way that you decorate a product can say a great deal about it, whether or not a particular message is accurate. The creative behind Northcoast Beer packaging hoped to communicate the purity of the beverage's recipe, thus opting to dress the bottles with basic shapes and icons.
Taylor Goad's method is certainly successful, capturing the consumer's glance with its bright and bold colors and geometric forms. Images have been reduced to really simple blocks, yet they remain recognizable as seals, crops and cups of coffee, indicating the style of the stout, the ale and the wheat beer.
Northcoast Beer packaging sets itself apart with graphics that have been applied directly to the glass. No stickers add fuss to the North Coast Brewing Co. image, which can communicate clearly a playfulness and a commitment to quality ingredients.
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Concept: Northcoast Beer Packaging
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Segment: Neutral, 18-55
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Boldly Basic Booze Branding
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