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Fantasy Shire Beers

These Delicious Kraft Beer Bottles Were Inspired by the Hobbit Films

— August 14, 2014 — Lifestyle
In light of the release of all The Hobbit films, brewing company BevLink and Fish Brewing have paired up to create a series of three beers based off the popular fantasy movies. Each beer bottle pay tribute to a different popular character from Middle Earth.

These Hobbit-inspired beers come with three tantalizing flavors to choose from. First up is the Gollum Precious Pills with a light pilsner taste. Second is the Smaug Stout with a richer and deeper flavor profile. Last is the Bolg Belgian Style Ripel named after the orc leader. Each beer bottle comes with a graphic of the said character along with a mini bio that tells consumers the tale of the character, where they came from and their role in the story of Middle Earth.
Trend Themes
1. Film-inspired Craft Beers - Opportunity to create craft beer collaborations based on popular films or franchises.
2. Character-driven Packaging - Potential for incorporating character-themed packaging and storytelling into product design.
3. Niche Fanbase Products - Possibility to cater to niche audiences by creating products inspired by fantasy or pop culture phenomena.
Industry Implications
1. Craft Beer - Craft breweries can tap into the trend of film-inspired beers to attract new customers.
2. Product Design - Product designers can explore the use of character-driven packaging to add storytelling elements to their creations.
3. Licensed Merchandise - Companies specializing in licensed merchandise can collaborate with franchises to create niche products for dedicated fans.
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