This Mexican IPA Beer Bottle Represents Its Spicy Pepper Infusion

By: Laura McQuarrie - Apr 7, 2016
References: & thedieline
The 'CASCABEL IPA' beer is a special-edition Indian pale ale from Cerveza Lola that's infused with spicy Mexican peppers like the habanero and the cascabel, which inspired the beer's name.

In order to communicate the intense flavor of the beer before a consumer has the chance to sample the product, a bottle label was created that was equally as lively and vibrant as the beverage inside. The finished branding uses hand-drawn artwork and a dynamic color scheme to shape the image of a snake, which is a representation of the beer's "bite."

While it is not overt, the artful Cerveza Lola bottle appeals to Hispanic consumers by subtly using the three colors of the Mexican flag.