This Italian Craft Beer Comes Boasts an Ultramodern Visual Identity

By: Rebecca Byers - Apr 23, 2015
References: byvolume.net & packagingoftheworld
Hammer Italian Craft Beer is a European microbrewery boasting a captivating and visually appealing brand identity realized by creative agency ByVolume. Based in Villa d'Adda, the charming Italian microbrewery now features a range of packaging that is as honest and visionary as the unique brand itself.

Boasting a well-rounded menu of nine beers that range from a blanche to an imperial stout, Hammer Italian Craft Beer differentiates between brews through the colorful ByVolume-designed labels.

Using metalwork imagery, the Hammer Italian Craft Beer logo is distinctive as much as it is charismatic. The overall appearance of the bottles and labels was designed to channel the "rigorous and precise dedication" on the part of the brand in cultivating unique and flavorful beers.