The William Street Beer Co is a New Microbrewery with Style

By: Rebecca Byers - Jul 10, 2015
References: freshlypackaged & lovelypackage
The William Street Beer Co is a new craft brewery located in Cobourg, Ontario boasting a dynamic range of package designs for its line that includes a pale ale and amber ale. Created by Freshly Packaged, the bottles and cans for the range of William Street brews project a romanticized maritime theme that includes a fox, seagull and mermaids.

The idyllic branding features marine-inspired animated characters like the seagull bearing a Wes Anderson-esque red toque and turtleneck present on the Cliff Top Pale Ale cans.

Other varieties in the William Street Beer Co range that boast particularly interesting bottle designs include the White Sail Wheat, which comes wrapped in netting and pipe-smoking fish on the North Shore Blonde Ale bottle. The entire range of packaging is inspired by the town of Cobourg's marine heritage.