The Ozark Beer Can Stands Out By Contrasting Graffiti & Wildlife

By: Ady Floyd - Sep 8, 2015
References: blkboxlabs & packageinspiration
United States-based BLKBOXLabs designed the beer cans for the Ozark Beer Company by incorporating two opposite elements -- graffiti and wildlife. In order to remain competitive in the ever-expanding beer market, BLKBOXLabs crafted a label that represents the brand's history for today's consumers.

Each style of beer from pale ale to stout uses a different Arkansas-inspired image of wildlife. For example, an illustrated campfire is used for the Belgian-style Golden. Other beer cans use creatures like elks. Inside each of the illustrations there is a string of graffiti-like words that display the brand's name and the beer flavor.

The Ozark beer series uses nature-inspired colors such as brown, orange, red and beige. The package is also completed with a list of tasting notes and food pairing suggestions to further authenticate the brand's consumer focus.