Premiumized Protein

Consumers choose upscale nut-based beverages post-workout

Implications - As health-conscious consumers look to be more mindful of dairy consumption, many are embracing nut-based beverages that avoid the lactose and high sugar content of traditional post-workout smoothies. In addition to highlighting the push for familiar flavor experiences replicated in more healthy forms, this progression demonstrates the mainstream acceptance of nut-based alternatives to traditionally indulgent food and beverages.
SCORE: 4.5
This Year and Mild Top 6 Examples: 4,415 Total Clicks Jan 16 - Jun 16
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleHealthDrinking
Almond Butter Beverages - Bolthouse Farms' Newest Product is an Almond Butter Protein Drink
SCORE: 6.9
This Year and Hot 881 Clicks Pub: Jun 4, 16
Almond Butter Beverages
Bolthouse Farms' Newest Product is an Almond Butter Protein Drink
Most consumers are used to getting almond butter protein in the form of a nut spread, but one of the newest products from Bolthouse Farms provides a more refreshing way to fuel up. The ‘... [More]
Peanut Butter Juice Blends - Jus by Julie's Beverages Get Inventive with Peanut Butter and Drinks
SCORE: 5.5
Mild 692 Clicks Pub: Feb 6, 16
Peanut Butter Juice Blends
Jus by Julie's Beverages Get Inventive with Peanut Butter and Drinks
When most people think of peanut butter and drinks, they tend to envision creamy beverages like shakes and smoothies. However, Jùs by Julie is doing something else entirely with this nutty spread. J [More]
Nut Juice Hybrids - This Milk Alternative is Prepared with a Blend of Nuts and Vegetables
SCORE: 3.9
Mild 1,564 Clicks Pub: Jan 8, 16
Nut Juice Hybrids
This Milk Alternative is Prepared with a Blend of Nuts and Vegetables
The Juicery Co.‘s ‘Greek Mylk’ is an unconventional milk alternative that’s like a hybrid of a cold-pressed green juice and a nut milk. Like many nut-based milks, the... [More]
Alternative Nut Drinks - 'Milky Nuts' are Made from Sesame Seeds, Almonds or Cashews and Water
SCORE: 4.3
Mild 535 Clicks Pub: May 13, 16
Alternative Nut Drinks
'Milky Nuts' are Made from Sesame Seeds, Almonds or Cashews and Water
‘Milky Nuts’ is the name of a line of alternative milk products that are made with just two simple ingredients: nuts and water. Once blended, the sesame seed, almond and cashew varieties... [More]
Beet-Infused Nut Milks - The Daily Press Juicery's Vegan Milk Has a Base of Almonds and Cashews
SCORE: 2.6
Untested 435 Clicks Pub: Jan 8, 16
Beet-Infused Nut Milks
The Daily Press Juicery's Vegan Milk Has a Base of Almonds and Cashews
The simple ingredient list on The Daily Press Juicery’s vegan milk (or ‘Pink Mylk’) includes nuts, filtered water, agave nectar, dates, sea salt and beets to give it a colored tint.... [More]
Caffeinated Nut Lattes - NÜMOO's Espresso Pistachio Latte Boasts Only Eight Simple Ingredients
SCORE: 2.5
Untested 308 Clicks Pub: Mar 3, 16
Caffeinated Nut Lattes
NÜMOO's Espresso Pistachio Latte Boasts Only Eight Simple Ingredients
Juisi is now expanding its cold-pressed juice line with NÜMOO, a collection of flavored dairy-free milks and nut lattes. Other than the two ingredients listed in its name, the Espresso Pistachio... [More]
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