Ephemeral Spectatorship

Sports broadcasters pursue fans in their native digital spaces

Implications - Faced with the ever-expanding effect of cord-cutting, sports networks and broadcasters are consistently leveraging social media platforms in order to reach fans and cultivate new ones. In addition to highlighting the marketing power of the behind-the-scenes access streams on such social networks offer, this shift showcases the need for traditional brands to embed themselves into the digital spaces where consumers are naturally congregating.
SCORE: 5.1
This Year and Mild Top 5 Examples: 2,696 Total Clicks Mar 15 - May 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Olympic Snapshots - In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
SCORE: 6
This Year and Warm 910 Clicks Pub: May 2, 16
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
Snapchat recently announced a deal with NBC that will allow it to broadcast Olympic highlights from the Rio 2016 games. This partnership marks the first time that NBC will allow content to be... [More]
Integrated Social Racing Campaigns - This New Nascar Campaign Incorporates Twitter and Snapchat
SCORE: 5.9
This Year and Warm 688 Clicks Pub: Apr 10, 16
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
A new Nascar campaign saw the 2016 race season kicked off with an integrated marketing campaigns that played out on both Snapchat and Twitter. The creative campaign, dubbed ‘Ready. Set. Race.,&#... [More]
Integrated March Madness Campaigns - This Allstate Campaign Includes Real-time Tweets and Snapchats
SCORE: 5
This Year and Mild 463 Clicks Pub: Apr 10, 16
Integrated March Madness Campaigns
This Allstate Campaign Includes Real-time Tweets and Snapchats
This #MarchMayhem Allstate campaign ran during the 2016 NCAA March Madness tournament and integrated several social media platforms. The creative integrated campaign from the insurance brand... [More]
Social Media Sports Streams - Facebook Will Livestream March Madness Festivities from SXSW 2015
SCORE: 4.3
Mild 530 Clicks Pub: Mar 13, 15
Social Media Sports Streams
Facebook Will Livestream March Madness Festivities from SXSW 2015
Facebook and Turner Sports have joined forces to livestream March Madness festivities from a fan event at SXSW 2015 in Austin. The NCAA March Madness Bracket Lounge at SXSW will feature a giant... [More]
Social Sports Livestreams - NFL Fans Can Now Livestream Thursday Night Football on Twitter
SCORE: 2.5
This Year and Untested 105 Clicks Pub: Apr 7, 16
Social Sports Livestreams
NFL Fans Can Now Livestream Thursday Night Football on Twitter
Rather than having to tune into a TV channel in order to catch an NFL game, sports fans will now be able to livestream Thursday Night Football on Twitter. As NFL’s digital partner, Twitter will... [More]
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