Ephemeral Spectatorship

Sports broadcasters pursue fans in their native digital spaces

Implications - Faced with the ever-expanding effect of cord-cutting, sports networks and broadcasters are consistently leveraging social media platforms in order to reach fans and cultivate new ones. In addition to highlighting the marketing power of the behind-the-scenes access streams on such social networks offer, this shift showcases the need for traditional brands to embed themselves into the digital spaces where consumers are naturally congregating.
SCORE: 5.2
This Year and Mild Top 6 Examples: 2,881 Total Clicks Mar 15 - Aug 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleSportsSocial Media
Social Olympic Snapshots - In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
SCORE: 5.8
This Year and Warm 950 Clicks Pub: May 2, 16
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
Snapchat recently announced a deal with NBC that will allow it to broadcast Olympic highlights from the Rio 2016 games. This partnership marks the first time that NBC will allow content to be... [More]
Integrated Social Racing Campaigns - This New Nascar Campaign Incorporates Twitter and Snapchat
SCORE: 5.7
This Year and Warm 714 Clicks Pub: Apr 10, 16
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
A new Nascar campaign saw the 2016 race season kicked off with an integrated marketing campaigns that played out on both Snapchat and Twitter. The creative campaign, dubbed ‘Ready. Set. Race.,&#... [More]
Integrated March Madness Campaigns - This Allstate Campaign Includes Real-time Tweets and Snapchats
SCORE: 4.8
This Year and Mild 483 Clicks Pub: Apr 10, 16
Integrated March Madness Campaigns
This Allstate Campaign Includes Real-time Tweets and Snapchats
This #MarchMayhem Allstate campaign ran during the 2016 NCAA March Madness tournament and integrated several social media platforms. The creative integrated campaign from the insurance brand... [More]
Social Media Sports Streams - Facebook Will Livestream March Madness Festivities from SXSW 2015
SCORE: 4.2
Mild 536 Clicks Pub: Mar 13, 15
Social Media Sports Streams
Facebook Will Livestream March Madness Festivities from SXSW 2015
Facebook and Turner Sports have joined forces to livestream March Madness festivities from a fan event at SXSW 2015 in Austin. The NCAA March Madness Bracket Lounge at SXSW will feature a giant... [More]
Competitive Sports Webseries - EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
SCORE: 5.4
This Year and Mild 103 Clicks Pub: Aug 12, 16
Competitive Sports Webseries
EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
In collaboration with some of the top sports content creators on YouTube, EE is building upon its ‘The Wembley Cup’ webseries, which kicked off last year. The Wembley Cup 2016 is... [More]
Twitter Tennis Broadcasts - Twitter is Live Streaming Sports With its First-Ever Wimbeldon Coverage
SCORE: 3
This Year and Untested 95 Clicks Pub: Jul 7, 16
Twitter Tennis Broadcasts
Twitter is Live Streaming Sports With its First-Ever Wimbeldon Coverage
Twitter has started live streaming sports—Wimbeldon to be exact. Right now the new feature is in its testing phase but the concept of live streaming isn’t new. Live video feeds have also... [More]
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