In collaboration with some of the top sports content creators on YouTube, EE is building upon its 'The Wembley Cup' webseries, which kicked off last year.
The Wembley Cup 2016 is series of short videos featuring YouTubers Spencer Owen (Spencer FC) and Joe Weller as they compete to assemble teams that will ultimately face-off in a live match at Wembley Stadium. In order to make the most of YouTube as a social platform, fans will be able to interact and vote using Twitter polls to determine who should be added to each team.
Last year's live final game at Wembley Stadium happened in an empty stadium, but this year, EE is inviting fans to buy tickets to the sporting event in the hopes of filling 30,000 seats.
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