The Amazon Echo Super Bowl Ad Features Celebrity Endorsements

By: Katherine Pendrill - Feb 8, 2016
References: amazon & heavy
The Amazon Echo Super Bowl commercial added a little bit of glamour to the big game with its star-studded cast. While celebrity endorsements are nothing new, this ad features several high-profile individuals that make Amazon's commercial stand out from the rest.

The Amazon Echo Super Bowl commercial features a celebrity cast that includes actors Alec Baldwin and Jason Schwartzman, singer Missy Elliott and even former NFL player Dan Marino. In the ad, Baldwin is dazzling his high-profile party guests by introducing them to his Amazon Echo, which is digital assistance controlled by voice command. When Baldwin gets into an argument with Marino, the Echo is used to solve their disagreement.

While the celebrity cast may be what draws viewers in, the commercial demonstrates how useful Amazon's new product can be in a fun and clever way.