The 3M Science Campaign is Launching at This Year's SXSW

By: Rebecca Byers - Mar 13, 2015
References: 3m & sxsw
In order to kick off its new global 3M Science campaign, trusted technology giant 3M is hosting an activity-filled lounge at SXSW 2015 in Austin.

The brand's new campaign is based on the concept "3M Science; Applied to Life," and the innovative 3M LifeLab lounge will be playing host to a DJ set by Tokimonsta, in which she will incorporate her heartbeat. In an impressive display of 3M Science, Tokimonsta will be using the 3M Littmann Electronic Stethoscope Model 3200 in order to monitor her heartbeat, send it to her computer and mix it into her live set.

Other unique events hosted at the 3M LifeLab, which will be constructed entirely of 3M materials, include high-tech crafting and a one-of-a-kind photobooth.