Based in Dublin, Keane Brewing recently updated its branding for a number of different beers, focusing on animals as the main component for the labels.
Each kind of beer is represented with a different animal, as well as a different coloring. Because of this, each one is distinct while still staying within a unifying theme for the Keane Brewing brand. The company is a small brewery that strives on providing affordable and high-quality beer with a distinct flavor.
The animals on the front label are done in a geometric form, with mostly straight lines. As such the designs are more cartoon-like than realistic, which seems to work well with the branding of the company. Overall Onokono, the branding agency behind these updates, did a great job with presenting Keane Brewery in a distinct manner.
Stats for Creature-Contained Beer Branding
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Research: 3,160 clicks in 87 w
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Concept: Keane Brewing
Related: 55 examples / 42 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: playing card beer branding, animal-inspired beer branding, and resume beer branding.
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