Brucuta Features Playful Labels that Allude to Frivolity and Superstition

By: Amelia Roblin - Mar 30, 2015
References: elefanteproject & thedieline
Any brand of booze could be adopted as a party beer, but this particular one has 'celebration' written all over it. The Elefante Project strove to bring more imagination and whimsicality to labelling booze, casting aside the stiff images of tradition that grace so many bottles and cans of ales and lagers alike.

A pilsner, a pale ale and a robust ale were all given stickers of different colors: pink, blue and yellow, respectively. On each of these labels is the scratchy Brucuta logo, plus an energetic illustration of a werewolf in denim cut-offs. The beast stands on hind legs in sneakers, throwing his hands up in the air enthusiastically with a party beer gripped in one fist. With rough, handwritten text and no adherence to straight lines, Let's Party beer seems obviously targeted to young drinkers.