The Kronenbourg 1664 Pop-Up Bar is Entirely Staffed by Dogs

By: Katherine Pendrill - May 5, 2016
References: billetto & standard
London is set to host a new pop-up bar that is entirely staffed by dogs. While bars are not traditionally considered pooch-friendly places, this pop-up employs the four-legged creatures as waiters for a totally unique drinking experience.

The pop-up is called 'Bar D’Alsace-tian' and it is part of a promotional event for the beer brand Kronenbourg 1664. Designed to mimic the brand's new ads featuring dogs delivering beer in France's Alsace region, the pop-up will be staffed by a fleet of friendly canine waiters. These professionally trained dogs will be outfitted with tiny harnesses mounted with miniature barrels of Kronenbourg. In addition to beer, guests will also be able to dine on human-friendly snacks such as bread and cheese.

By hosting the world's first bar staffed by dogs, Kronenbourg 1664 cleverly connects its current advertising campaign with its products.